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Posted: January 18, 2021
Rick Steves in North England.
Despite a lean year of grounded flights and scuttled travel dreams, travel company Rick Steves’ Europe renewed its Climate Smart Commitment Monday, paying a “self-imposed carbon tax” of $500,000. The company will distribute the funds to 10 nonprofit organizations, carefully selected for their work in fighting climate change on the ground in the developing world and through government advocacy in the U.S.
CEO Rick Steves, a well-known travel writer and public television host, says the Climate Smart Commitment reflects the company’s core value of demonstrating good global citizenship and he hopes other travel businesses will steal the idea.