Next week, temperatures will increase and strawberry shortage shouldn t be as bad
The cold of recent weeks has also taken a toll on strawberry cultivation in the Spanish province of Huelva. Despite the fact that the province has not been affected by the snowfall of other regions of Spain, the growth of the strawberries, of which significant quantities have already been picked, is suffering as a result of the low temperatures. We are dealing with a lot of problems with the strawberries, says Victoria Martín, head of marketing of the Plus Berries group. We have set delivery schedules for each week, but the cold is causing a huge drop in the harvest. Just as the demand is peaking, the production has virtually come to a standstill. Rising prices are the logical consequence, says Victoria. This week, we will have slightly higher temperatures and production will therefore gradually increase. Even though prices are rising, this increase has no impact on the volumes already sold i