The Ambanis choosing Jamnagar in Gujarat for the pre-wedding bash of Anant Ambani and Radhika Merchant was inspired by Prime Minister Narendra Modi's 'Wed in India' call. This is how the decision of the Ambanis will work for the big fat Indian wedding industry.
Weddings are a big business in India. In the 2023 wedding season, India is expected to see a 'shaadi' business of about Rs 4.74 lakh crore. How much do destination weddings cost and why are affluent Indians going abroad for them? And why has PM Narendra Modi appealed to Indians to 'Wed in India'?