his solution buy a baseball team. the braves broadcast nationwide on tbs became america s team. come see the big league team with little league spirit. hey, we re in atlanta. we didn t see the future like ted did. innovative businessmen create markets. he created one by putting us on tv. he knew eventually we would play better baseball but we need to get this product out there and play that market. in 1986 they were terrible. we finished last many more times than finishing first in baseball. but ted could even make the best even out after bad situation. ted yelled across the room, murph, don t worry about that slump you re in. you re saving me hundreds of thousands of dollars.
race, and bought a bankrupt tv station. it was a broken down uhf television station in atlanta. television at its basest form. what next? using that little station to launch a huge idea. he began to tell me about how he was going to transform uhf television into this new world of satellite television. we changed the name of turner communications to the turner broadcasting system. ted renamed the nation wtbs. it became the nation s first superstation. and was one of the first channels of what would evolve into a cable universe with thousands more. in the early days of the superstation, programming still was at a premium. and we didn t have as much as we needed. and that programming didn t give the small station the national footprint ted wanted.
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hours than you can in 24 minutes. you ve had this maverick down in atlanta, georgia, who decided he was going to provide news around the clock, 24 hours a day. not just at 6:00 when cronkite or the others would be coming on with the evening news. we re a live worldwide news network. we had no background in news. but it was plainly a major genre in cable television that was missing. you can see our new cable television news headquarters. most thought the idea was crazy. people did look upon that as a foolish idea that was destined for failure. but they underestimated ted turner. we signed on june 1. and barring satellite problems in the future, we won t be signing off until the world ends.
then two black bear, yogi and boo boo. my dad s never been one to shy away from danger. he would send us to t buffalo pasture to run the buffalo up to front so the guests could see them. like, who does that. while his family lived in south carolina, ted worked tirelessly at his company s head quarters in atlanta. to expand his billboard business, he soon acquired several radio stations and then, a small local tv station. was that a risky decision. yeah. because i didn t have any background. i put everything i had into the one television station in atlanta. i don t have enough speed. in his free time, he put everything he had into sailing. the sport he loved since childhood. that was my sport. i concentrated on it. i worked really hard at becoming a champion in sailing.