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New Book House of the Customer by Greg Kihlström Discusses How Brands Can Create the Personalized Customer Experience of the Future

Arlington, VA (PRWEB) January 11, 2023 Between consumer demands for more personalized and greater data privacy and competitive pressures to provide better

New yorkUnited statesBarry padgettGreg kihlstrSchool of marketing facultyAssociation of national advertisersAmerican advertising federation national innovation committeeChoice hotelsWashington postUniversity of richmond customer experience advisory boardCustomer data platformAgile brandMeaningful measurementCustomer experienceAgile brand guidesAgile consumer

New Book Meaningful Measurement of the Customer Experience by Greg Kihlström Discusses How Brands Can Measure and Maintain Their Competitive Advantage

Arlington, Virginia (PRWEB) January 11, 2022 Customer experience has become the primary method of competitive differentiation between most brands today.

New yorkUnited statesAmerican universityDistrict of columbiaUniversity of richmondGeorgetown universityGreg kihlstrGreg meliaUniversity of marylandAmerican advertising federation national innovation committeeBank marketing summitHoward universityWashington postCustomer experience professionals associationDuke universityUniversity of richmond customer experience advisory board

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