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by Alistair Hardaker
Liverpool and London based media owner OPEN Media is supporting International Women’s Day 2021 by running a fortnight long digital campaign across their out of home portfolio and social media platforms.
The campaign will feature World Champion heptathlete Katarina Johnson-Thompson and singer songwriter Rebecca Ferguson.
Johnson-Thompson has recently opened applications for KJT Academy, which is designed to help support state schooled athletes from diverse ethnic communities across the North West of England.
This year’s IWD theme is #ChooseToChallenge, which will be a running theme through OPEN Media’s campaign, where women are asked “what does International Women’s Day mean to you?”. The campaign is sponsored by Agent Marketing and MSB Solicitors.