Move off towards the north and east for the three large fires we have been tracking. So next 12 hours we are looking at good to moderate air quality but i am tracking some changes. It is all about the wind. Once we hit saturday, we are likely to see a northerly wind return which we can have some smoke. I will talk about those chances coming up in about 15 minutes. Thanks so much jeff. You can check how the air improved in your neighborhood on our website. You can put in your city to see whats going on. Kids are worried of halloween. As we know halloween is called off in contra costa county. Nbc bay areas jodi hernandez. Reporter trick or treating and large halloween parties. These are all Things Health Officials Say you should avoid. We love halloween, right . No. Reporter her threeyearold are gearing up one of their favorite holidays. Walton plans to take her son trick or treating despite the risk of covid19. We are going to go and have fun and dress up. Reporter Health Officials warn
And that means their culture has accelerated the rate at which we become computer and and technology. And that wont change i think anyone who does a lot of ordering for the next months and however covert last are going to. Continue to save time by ordering things from very good organizations or carry almost everything we have a Company Called amazon where you can are almost everything and i wont be surprised if theyre going to sell a car too in the future so thats one thing. The whole meaning of a companys brand is changing is changing if the Company Continues to just talk about the brand as if theres no coated situation. Its going to lose control of it because a brand is not made by the company alone its made by all the people on facebook are the people who talk to each other about chronic they experienced whether they liked it or not a bad brand can easily be exposed so companies have to rethink what is their message own message doesnt work in todays world a message it works is carin
Look at this is all to International Folks who are joining us i will return with the indepth look at all top stories thatll be in and i was taught. The welcome to. Consumerism culture and lifestyle for some a religion for many 2020 changed things. On this im joined by renowned economist and father of modern marketing philip cobbler. Philip cutler father of marketing professor of International Marketing at de kalak school of Management Northwestern University so great to have you with us weve been looking forward for the longest time i wanted to talk to you for the longest time but now that the pandemic has say it. Wow i have so many questions for you lets see how many working get into this program 1st of all you build up a science of marketing basically from scratch and the books youve written have been the bible for business or on the wall for more than 60 years so marketing is about promoting the selling of goods of services right west situation today with pin down make shedding ligh
Time but now that the democrats say it wow i have so many questions for you lets see how many working get into this program 1st of all you build up a science of marketing basically from scratch and the books youve written have been the bible for business around the world for more than 60 years so marketing is about promoting the selling of goods of services right with situation today with condemned make shedding light on problems with consuming and anti consumption movement gaining ground do you saying and new set of rules and guidelines is needed. Well the Congress Situation is going to change a lot of our lives right now and then colbert is finally. And terminated we will have quite a different economy how how our is caught how is coded affecting us today well 1st of all theres limited opportunity to go into stores where one can catch cold coronavirus and so more and more people are using the on line approach to buying what they need and that means that covert has accelerated the rat
Of Management Northwestern University so great to have you with us weve been looking forward for the longest time i wanted to talk to you for the longest time but now that the pandemic has say it wow i have so many questions for you lets see how many looking get into this program 1st of all you build up the science of marketing basically from scratch and the books youve written have been the bible for business around the world for more than 60 years so marketing is about promoting the selling of goods of services right when situation today with condemned make shedding light on problems with consuming and anti consumption movement gaining ground do you saying and new set of rules and guidelines is needed. Well the covert situation is going to change a lot of our lives right now and then colbert is finally. And terminated we will have quite a different economy how how our is caught how is coded affecting us today well 1st of all theres limited opportunity to go into stores where one can