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GameStop Is Officially Getting Into NFTs
The company s NFT initiative was revealed with a new homepage, and will be powered by Ethereum.
After GameStop raised over $500 million earlier this year by selling off some of its surprisingly valuable shares, it looks like the company has decided to invest some of that money back into a program involving NFTs. GameStop quietly launched the GameStop NFT homepage today, which prominently links to an Ethereum address, and also appears to involve a recruitment drive.
The page doesn t include much information other than the Ethereum link, and GameStop doesn t appear to have prepared a media release about the launch either. The page is headlined change the game, followed by a graphic reading: Power to the players. Power to the creators. Power to the collectors.
A couple of days ago, the musician Grimes sold some animations she made with her brother Mac on a website called Nifty Gateway. Some were one-offs, while others were limited editions of a few hundred – and all were snapped up in about 20 minutes, with total takings of more than US$6 million.
Despite the steep price tag, anybody can watch or (with a simple right-click) save a copy of the videos, which show a cherub ascending over Mars, Earth, and imaginary landscapes. Rather than a copy of the files themselves, the eager buyers received a special kind of tradable certificate called a “non-fungible token” or NFT. But what they were really paying for was an aura of authenticity – and the ability to one day sell that aura of authenticity to somebody else.