General Mills/Wheaties
By KELLY MCCARTHY, ABC News
(NEW YORK) Elite track and field athlete Tommie Smith is set to become the newest face of the iconic Wheaties cereal box.
Smith, a racial equality trailblazer and record-breaking track and field world champion, will be honored with a limited-edition box that will debut this April.
“As a world champion, I always wanted to be on a Wheaties box,” Smith said in a statement. “To now be recognized by Wheaties and selected to grace the cover of their box, in the class with other great champion athletes, is an honor.”
All sales of the commemorative box will benefit the NAACP and the specialty item is currently available for pre-sale orders online.
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Elite track and field athlete Tommie Smith is set to become the newest face of the iconic Wheaties cereal box.
Smith, a racial equality trailblazer and record-breaking track and field world champion, will be honored with a limited-edition box that will debut this April.
Wheaties revealed today that Tommie Smith, a racial equality activist and record-breaking track and field star, will be honored with a limited-edition Wheaties box coming this April. “While Tommie was a world champion runner, his work
Wheaties Salutes Racial Equality Trailblazer and Track Legend Tommie Smith with Limited Edition Box financialbuzz.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from financialbuzz.com Daily Mail and Mail on Sunday newspapers.
Sales of the commemorative Wheaties box will benefit the NAACP. MINNEAPOLIS, Minnesota - Wheaties revealed today that Tommie Smith, a racial equality activist and record-breaking track and field star, will be honored with a limited-edition Wheaties box coming this April. “While Tommie was a world champion runner, his work as one of the original activist athletes laid the foundation for champions to use their platform and stand for something extraordinary,” said Taylor Gessell, brand experience manager for Wheaties. “We are proud to honor this true champion and trailblazer with this special commemorative Wheaties box.” Smith established himself as an elite track and field athlete at the 1968 games in Mexico City. At age 24, he won the 200-meter sprint, earning him a gold medal. He became the first man to break 20 seconds in the 200-meter, crossing the finish line triumphantly with his hands in the air. During this pivotal moment on a global s