The rush to grow market share comes at a time when streaming platforms like Netflix are experiencing a slowdown in growth in traditional market strongholds of North America and Europe.
Streaming giants flock to Kenya in new fight for eyeballs standardmedia.co.ke - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from standardmedia.co.ke Daily Mail and Mail on Sunday newspapers.
On #TechpointDigest, we discuss Saze Ibraheem's marketing career, South Africa’s plan to link biometric data to SIM cards, and Kenya’s partnership with Netflix.