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Asian e-commerce giant QNET has said it is seeking to establish a physical presence in Kenya and to grow a large network of independent representatives.
According to Kenyan press reports, the company already has a regional distribution hub in Rwanda, a presence in Cote d’Ivoire on the west of the continent, and over 250,000 independent representatives across Africa.
Inevitably the size of markets not just in Kenya but in Uganda and Tanzania, which apparently already have a significant number of online customers and growing demand for online distribution centres, is an incentive for QNET to grow its East African presence, not least with Kenya’s e-commerce penetration expected, according to one estimate, to hit 53.6 percent by 2025.