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First published in the Daily Maverick 168 weekly newspaper.
In a world obsessed with status, do you want a bank that takes your money – or takes your money seriously? That’s the premise of a new hard-hitting Nedbank campaign comprising five films and a traffic-stopping display on Wednesday, 5 May along “Africa’s richest square mile”, delivering the message that a carefree attitude towards managing our money determines not only the present, but also the future.
The campaign builds on Nedbank’s success in 2019 with “Money Secrets: it’s time to talk about the hardest thing to talk about, money”, which was shown as a powerful short film in 800 cinemas across the country, dealing with the money secrets people don’t speak about, such as pyramid schemes, excessive shopping and bad cash-flow management. Said to be SA’s “most talked about film of the year”, the campaign highlighted a national dysfunctional relationship with money: 34 million South Africans live bey
Nedbank holds exhibition to highlight danger of overspending
By BR Reporter
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IN A bid to highlight the danger of overspending, and rising debt, Nedbank held a live street exhibition in Sandton Drive.
In a statement, Nedbank said the objective of the exhibition was to showcase how making good money management choices was an effective way of addressing these issues and securing a better financial future.
Nedbank group executive for marketing and corporate affairs Khensani Nobanda said: “While the government is working to get the country back on a positive economic growth path, most South Africans have reached a crossroad in their financial lives.