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way out ahead of this? because these if it was available they want to go after any company that has any affinity groups. it could be any thoughtful company out there. now, as you saw the bud light example, even micro marketing and blowup into larger issues. so getting out in front means pay attention to data, using some a. i., and being comfortable with predictive analytics to better anticipate the intensity of the blow back. and that s why you see companies like bud light saying we re gonna focus now on music and so forth. marketing rules have changed, and the impact is substantial. i hear what jeffrey is saying, but target has lost a lot of market capital last couple of months. analyzer bushes let lost a lot of market cap, tens of billions of dollars in the last couple of months. the issues are real and much more severe today than they were. so if you don t get out in front and then if the crisis, best practice is they have strong frameworks where they pulled together all o

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