traction. the white house said it was taken out of context, they are still saying that. what do you say about the four words and their significance? if you watch the sound byte the predicate they are all of a piece. i actually think it s an interesting and legitimate ideological fault line between people who think the individual is the primary unit in society and those who think the group is, collective is eupl versus individualism, and i think it s very effective for swing voters. it suggests an out of touch pay tra nicing argument. you didn t do that, and that aeu noise the people. martha: the theme don t, we can change it, this theme and the words, they are on the placards and posers and everything. how much do they matter? do they represent a real underlying theme that you think