Harley-Davidson Snags Young Riders With.Aerosmith Apparel Partnership
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Brad Whitford, Tom Hamilton, Joey Kramer, Joe Perry, and Steven Tyler of Aerosmith attend the 2018 MTV Video Music Awards at Radio City Music Hall on August 20, 2018 in New York City
Photo: Photo by Mike Coppola/Getty Images for MTV (Getty Images)
Harley Davidson had a rough 2020. When its CEO quit no wait, was fired after a long sad decline, a turnaround plan was put in place that cut the company’s cheap bikes and bet big on luring in a younger, broker generation of riders with certified pre-owned bikes instead. Now there’s a new scheme that I’m sure will put young’uns in the saddle like nothing else: the Harley-Davidson X Aerosmith collection.