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Akshay Kumar the most visible celebrity endorser on TV in 2022: TAM AdEx

11 per cent ad volume growth for featured celebrities: TAM AdEx report

Mumbai : TAM India has released its report on celebrity endorsement on TV in 2022. As per report, there was an 11 per cent ad volume growth for ads that featured celebrities in 2022 over 2021. Celebrity endorsed ads increased by 44 per cent and 60 per cent in both 2021 and 2022 respectively as compared to 2020. Film stars contributed more than 80 per cent of advertising during

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