Why Ben & Jerry’s Criminal Legal System Reform Efforts Go Beyond Philanthropy
Head of Global Activism Strategy Chris Miller shares how the brand uses their tools as a for-profit marketing organization to advocate for systemic change 4 hours ago
As part of the Adweek Sustainability Playbook, Ben & Jerry’s Head of Global Activism Strategy, Chris Miller, shares how companies can use their existing tools to advocate for change and become good corporate citizens.
How Shell Plans to Achieve Net Zero Emissions by 2050
CEO and Vice-Chairman Dean Aragón shares how the energy business is on a journey to decarbonization 5 hours ago
As part of the Adweek Sustainability Playbook, Shell Brands International AG CEO & Vice-Chairman Dean Aragón shares the journey to decarbonization and the steps to achieve net-zero emissions.
How Eli Lilly and Company Cracked an Inclusive Approach in Health Communications
Chief Media Officer Lina Polimeni shares why it is critical to acknowledge cultural nuances when serving different communities
May 4, 2021
As part of the Adweek Sustainability Playbook, Eli Lilly and Company’s Chief Media Officer Lina Polimeni shares her play on how to create the most compelling communications through a deep understanding of your consumer.
Dole Develops Systemic Answers to Combat Global Hunger and Malnutrition
Global CMO Rupen Desai discusses the ways the legacy brand has embedded zero hunger goals into their business model
April 29, 2021
As part of the Adweek Sustainability Playbook, Global CMO of Dole Rupen Desai discusses the ways in which the 170-year-old brand is raising awareness and combating worldwide hunger and malnutrition.
How Liquid Death Leans on Youth Culture for Sustainability Messaging
Co-founder and CEO Mike Cessario uses an untraditional tone for the canned-water company s mission towards recycling
April 29, 2021
As part of the Adweek Sustainability Playbook, Liquid Death Mountain Water Co-founder and CEO Mike Cessario shares his play on how the brand takes an untraditional tone to make their sustainability messaging resonate with millions and generate thousands in earned media.