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Why Ben & Jerry s Criminal Legal System Reform Efforts Go Beyond Philanthropy

Why Ben & Jerry’s Criminal Legal System Reform Efforts Go Beyond Philanthropy Head of Global Activism Strategy Chris Miller shares how the brand uses their tools as a for-profit marketing organization to advocate for systemic change 4 hours ago As part of the Adweek Sustainability Playbook, Ben & Jerry’s Head of Global Activism Strategy, Chris Miller, shares how companies can use their existing tools to advocate for change and become good corporate citizens.

How Shell Plans to Achieve Net Zero Emissions by 2050

How Shell Plans to Achieve Net Zero Emissions by 2050 CEO and Vice-Chairman Dean Aragón shares how the energy business is on a journey to decarbonization 5 hours ago As part of the Adweek Sustainability Playbook, Shell Brands International AG CEO & Vice-Chairman Dean Aragón shares the journey to decarbonization and the steps to achieve net-zero emissions.

How Eli Lilly and Company Cracked an Inclusive Approach in Health Communications

How Eli Lilly and Company Cracked an Inclusive Approach in Health Communications Chief Media Officer Lina Polimeni shares why it is critical to acknowledge cultural nuances when serving different communities May 4, 2021 As part of the Adweek Sustainability Playbook, Eli Lilly and Company’s Chief Media Officer Lina Polimeni shares her play on how to create the most compelling communications through a deep understanding of your consumer.

Dole Develops Systemic Answers to Combat Global Hunger and Malnutrition

Dole Develops Systemic Answers to Combat Global Hunger and Malnutrition Global CMO Rupen Desai discusses the ways the legacy brand has embedded zero hunger goals into their business model April 29, 2021 As part of the Adweek Sustainability Playbook, Global CMO of Dole Rupen Desai discusses the ways in which the 170-year-old brand is raising awareness and combating worldwide hunger and malnutrition.

How Liquid Death Leans on Youth Culture for Sustainability Messaging

How Liquid Death Leans on Youth Culture for Sustainability Messaging Co-founder and CEO Mike Cessario uses an untraditional tone for the canned-water company s mission towards recycling April 29, 2021 As part of the Adweek Sustainability Playbook, Liquid Death Mountain Water Co-founder and CEO Mike Cessario shares his play on how the brand takes an untraditional tone to make their sustainability messaging resonate with millions and generate thousands in earned media.

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