that goes beyond whether or not you could be kate upton or jennifer lawrence. there s a question about the health of our communities as well as ourselves. john, are there actual policy initiatives that legislatively or legally we can start to move toward so they are not pie in the sky ideas or you should do better ideas, but we are reengineering the environment to be healthier? the business is powerful. there s not much of a counter balance. i mentioned change.org and the advocacy outlets. this is something i have dealt with 400 or 500 candidates. not one of them have i had to prepare for a nutrition question. wow. until they start getting asked, you are not going to see policy changes. crime questions, education but not nutrition questions. pe in schools.