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Forecast: Social media ad investment at $247bn in 2024

According to WARC Media’s latest forecasts, social media is now the largest channel worldwide by advertising investment, having overtaken paid search last yea

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9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]

Advertisers must stay on top of trends, or their ad money won’t go as far. Learn how you can leverage these trends to increase engagement, value, and sales.

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Why Prasanth Kumar remains optimistic about growth potential of linear TV

Why Prasanth Kumar remains optimistic about growth potential of linear TV
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Study: We know marketers love Google s ad platforms But why do consumers?

Google has been named the most preferred ad platform for consumers in Asia Pacific, retaining the first position it clinched last year.

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AI For Advertising - Aurora

Sumaira Mirza showcases the transformative power of AI on creativity.

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