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Revealed: Proposal to support advertising on Apple devices

Revealed: Proposal to support advertising on Apple devices
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A view from DC: Adtech is built on a privacy fault line

The IAPP's Cobun Zweifel-Keegan rounds up the latest privacy developments from Washington, D.C., and elsewhere in the U.S. for the week of 24 July 2023.

Marsha blackburnJoe bidenMaria cantwellJohn thuneDrye warrenAdvertising technology community groupPrivacy forumUs federal trade commissionUs congressInteractive advertising bureauSenate commerce committeeEmerald cityGlobal privacy controlPrivate advertising technology community groupInteroperable private attributionMulti state privacy agreement

What s Really Going On In The Privacy Sandbox? – AdExchanger

There’s been a flurry of Privacy Sandbox-related news. Are we on the brink of adopting universal standards for targeting and measurement? Not quite.

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Mozilla and Meta collaborate on privacy-preserving attribution solution

Mozilla and Meta collaborate on privacy-preserving attribution solution. From PR Week

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Mozilla and Meta develop privacy preserving advertising tech IPA

IPA, which stands for Interoperable Private Attribution, is is a new advertising technology that a team from Mozilla and Meta (ex Facebook) have developed.

Martin brinkmannGhacks technology newsAdvertising technology community groupInteroperable private attributionMulti part computationPrivate advertising technology community group