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What s next for TV advertising? Four changes that will drive the industry forward

What s next for TV advertising? Four changes that will drive the industry forward
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Comcast Technology Solutions and The TEAM Companies Enable Marketers to Streamline Creative Rights Management Into Centralized Platform

Comcast Technology Solutions and The TEAM Companies Enable Marketers to Streamline Creative Rights Management Into Centralized Platform
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Comcast Technology Solutions and PremiumMedia360 Integration Enables Advertisers to Automate TV Data Management Throughout the Media Lifecycle

Comcast Technology Solutions and PremiumMedia360 Integration Enables Advertisers to Automate TV Data Management Throughout the Media Lifecycle Integration Between Comcast Technology Solutions (CTS) and PremiumMedia360 (PM360) lets advertisers easily exchange data, auto-schedule information transfers, and reconcile discrepancies from purchase order to invoice. News provided by Share this article Share this article DENVER, May 25, 2021 /PRNewswire/ Comcast Technology Solutions (CTS), a division of Comcast Cable that provides media and entertainment technology to advertisers, agencies and content providers, and PremiumMedia360, the leading company in TV advertising data automation, today announced a new strategic relationship. The integration with the CTS Ad Management Platform enables TV advertising buyers and sellers to automatically synchronize and solve reconciliation discrepancies throughout the ad buy lifecycle. These new capabilities stand to prevent revenue loss associa

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