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Milk ad banned from TV for showing a girl riding a bike on footpath Newshub 18/02/2021 © Screengrab Another version of the Meadow Fresh ad showed the girl walking to the dairy. A Meadow Fresh commercial has been banned from television for condoning an illegal practice by showing a girl riding her bike on the footpath. The advertisement, promoting Meadow Fresh Calci Original milk, showed a snippet of a young girl riding her bike on the pavement after purchasing a bottle of milk from the local dairy.  A viewer, who first saw the commercial in September last year, lodged a complaint with the Advertising Standards Authority (ASA) out of concern that the footage would encourage children to illegally ride their bike on the footpath.

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