The Advertising Standards Authority (ASA) is pleased to announce two new Codes have been adopted and will replace the existing Children and Young People’s Advertising Code and the food rules in the Advertising Standards Code in November 2024.
Wednesday, 16 December 2020, 10:10 am
The Advertising Standards Authority (ASA) has today
announced it has adopted a new Alcohol
Advertising and Promotion Code (the Code) following a
scheduled review of the existing Code for Advertising and
Promotion of Alcohol completed by the ASA Codes Committee
(the Committee). The new Code is effective from 1 April 2021
for new alcohol advertising and promotion and 1 July 2021
for all alcohol advertising and promotion.
Since the
previous review of the standards for alcohol advertising and
promotion, advertising restrictions in the Sale and Supply
of Alcohol Act 2012 have been enacted. The new Code includes
reference to relevant legislation, guidelines on alcohol