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Energy company British Gas is under fire after releasing a series of controversial adverts to promote its new ‘green’ tariffs.
One post on social media shows a man cycling with a mattress strapped to his back, with the words “Bike it, EVERYWHERE - or all our electricity tariffs are zero carbon to help you do your bit.”
A similar advert shows a reusable tote bag alongside the captions “Use that bag for life, your ENTIRE life - or join our 1.6 million customers enjoying 100 per cent renewable electricity.”
British Gas new advert is unhelpful, incredibly simplistic and tone-deaf in a climate emergency. pic.twitter.com/ybEdGsrhOH Adam Tranter (@adamtranter) February 26, 2021