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iTWire - Yahoo to integrate identity solution with Twilio Segment to drive greater advertiser relevance and reach
Customer data platform Yahoo Advertising has announced a new integration with Twilio Segment Customer Data Platform (CDP) to “drive greater advertisin.
Liz adeniji
Dan richardson
Yahoo identity solutions
Egen solutions
Twilio segment
Data platform
Yahoo advertising
Next gen solutions
Regional vice president
Twilio segment customer data platform cdp
Advertising reach and relevance
Yahoo connectid
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