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When box becomes billboard: Indian brands engage audience with on-box advertising

Expansion of the Amazon Ads on-box advertising represents new opportunities for brands in India to engage with customers

Andhra pradeshTamil naduWest bengalAmit syngleVijay iyerRanbir kapoorAmazon adsAsian paintsUltima protekManaging directorSelect guaranteed futureRishi mathurOn box advertisingMarketing initiativeInternet advertisingAdvertising news

India vs Pak World Cup match: Will it break past digital viewership records?

With the opening match of India clocking 2.5 crore concurrent viewers on Disney+ Hotstar, fingers are crossed for October 14 as India faces off with arch-rival Pakistan

Mithun mukherjeeMohammed bangiSwati nathaniTejinder gillGoogle consumerSteam pumpkinWorld cupAssociate directorDentsu creative indiaGoogle consumer surveyGeneral managerTrade deskThird festive pulseCricket world cupAugmented realityVirtual reality

Creative critique from a gender lens: 18-22 September | Advertising

Dr AL Sharada, director, Population First, reviews ads from last week on the basis of gender sensitivity

Arthur koestlerSensitivity scoreWorld cupGender equalityCreative critiqueGender lensGender sensitivityAdvertising newsAdvertising indiaAdvertising in indiaAza mango lassi

Creative critique from a gender lens: 11-15 September | Advertising

Dr AL Sharada, director, Population First, reviews ads from last week on the basis of gender sensitivity

Axis mutual fundWhat workedSensitivity scoreGender equalityCreative critiqueGender lensGender sensitivityAdvertising newsAdvertising indiaAdvertising in indiaAxis mutual fund

Creative critique from a gender lens: 4-8 September | Advertising

Dr AL Sharada, director, Population First, reviews ads from last week on the basis of gender sensitivity

Sensitivity scoreGender equalityCreative critiqueGender lensGender sensitivityAdvertising newsAdvertising indiaAdvertising in indiaDisney starSamsung galaxy

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