| 10 February 2021
Just days after revealing the strength of the subscription video-on-demand market in the region as regards the vast array of services on offer, the European Audiovisual Observatory has revealed the financial robustness of the SVOD arena.
The report focuses on the evolution of the SVOD, transactional video-on-demand (TVOD) and advertising-financed and broadcaster video-on-demand markets (AVOD/BVOD) markets in the European Union (EU28) and their impact on the traditional audiovisual markets.
The report revealed that for the period 2010 – 2020, that is a European Union sill including the UK, the paid VOD markets saw SVOD and TVOD revenues increasing from €388.8 million in 2010 to €11.6 billion in 2020. The SVOD arena was the key driver for this growth, “exploding”, said the European Audiovisual Observatory, from €12 million in 2010 to €9.7 billion in 2020.