million in the 2010 midterm ee electrics and that number will loom. the white house, the senate majority, house majority, and even the courts. reporter: which means you, the voter, will get lots of attention. it will be in the form of television advertising and radio. it will be people coming to your door. reporter: and seeing many more of these american cross roads is responsible for the content of this advertisement. reporter: and brace yourself. you will hear and see that a whole lot more. political operatives tell me we are going to see political ads begin all summer long and sources tell me the first outside groups, political adds for the 2012 elections will begin in a few weeks, possibly this month. i think it s a good time to be a political consultant, advertising consultant, own a tv station or website. because that $3 billion, you know it s going to be spent on a lot of political advertising.