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Group M unveils next generation performance marketing offering April 21, 2021 11:04 WPP’s Group M has unveiled a new next generation performance and programmatic marketing offering. The announcement: Group M, the investment arm of WPP has today unveiled its powerful Next-Generation Performance and Programmatic Marketing offering designed to future-proof businesses. This will empower brands with a suite of new performance products and intelligent solutions that will enable them to leverage data and technology to drive business transformation and growth. The Next Generation Programmatic and Performance Marketing offering will include four major product solutions around: Artificial Intelligence and Machine Learning, The Future of Digital Out of Home, ‘Digital First’ Creative and a First Party Data onboarding solution designed for marketers to ‘future proof’ their business from the demise of the cookie.

Ryan menezesAashutosh srivastavaJens monseesFirst partyTechnology transformation officerFirst party dataCreative solutionsFirst party data enablementSightline is groupNext generation performanceProgrammatic marketingNext generation programmaticPerformance marketingArtificial intelligenceMachine learningDigital out