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so let me ask you. you were at the l.a. iftimes, t editor. you got fired because you refused to make cuts in the newsroom. you both had to make cuts. it does speak to the state of local journalism. we ve seen news organizations that were dominant in their communities. but the advertising base is gone. what is the meaning to the country? for all of the emphasis of donald trump s attacks on the press, the most impactful shift of journalism is the decline of local news. there are whole swaths of the country not covered.
facts. i want to say this to you, my loyal audience, please do not interpret what i am saying tonight to mean anything don t read into this. i promise you, i am not going to stop doing my job. to the extent of my ability, i m not going to stop trying to find the truth. that s what we do here every single day. that effort. that s not stopping in any way, shape, matter or form. i m continuing the work that i promise to do every day for you and at the proper time, we shall continue and talk a lot more. as for my job here at the fox news channel, there is an effort to silence me. media is attacking my advertising base. that s what we have called liberal fascism. attack, boycott, all in an effort to silence conservatives. i serve at the pleasure of the fox news channel. i m here to do my job every
are trying to silence rush limbaugh and his particular case, hacking his advertising base. but this has gone on, ignoring the liberal outrageous comments for a long time. and we can take this back 30 years. let me give awn example because this has gone on 30 years. i may have to do a one-hour special on liberal hate speech. they can remain silent all of these years. let s take a trip down memory lane. the man is on the court, i hope his wife feeds him eggs and butter and many black men do die of heart disease. that s how i feel. he s an absolutely rev hencible person. i don t think viany jesse helms defenders here. he ought to be worried about what is going on in the good lord s mind, if there is retributive justice, he will get aids from a transfusion. i hope his wife feeds him
base function where if you search for a term or write a term that triggers this sort of algorithm that they have, it will bring up this ad. then there will be sponsored ads that will appear if you re following a given candidate. so there s sort of a number of ways there. the name of the game as with google ads is to reach folks who are interested and to target your advertising to folks who are persuadable but not folks who are already on board. and that s really the trick with all political advertising. do you see this as expanding the advertising base, or is twitter s involvement, engagement going to take away from other kind of more traditional campaign ads? well, we re already seeing something of a migration of political advertising from the traditional forms on television and in print to the web. however, it s substantially cheaper to advertise on line than it is on tv or in print. so it will be something to see how much twitter is able to get for these ads and how much