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that twitter has lost about half of its advertising revenue and it still as a negative clash flow. thbillionaire tweeting in advice to a follower, need to reach positive cash flow before we have the luxury of anything else. it s a far cry from april when he said that the platform is roughly breaking even and most of its advertisers have returned. joining me now, cnn senior media analyst, sarah fisher, also the senior media reporter at axios. sarah, this is a real problem for twitter. and it s just evidenced by the fact that the ceo of twitter, who believe it or not is not elon musk anymore, it s linda ruckerino, she has an advertising background, what does this mean for the job that she has ahead to get this platform in the green? great question.

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