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ST. LOUIS, April 12, 2021 /PRNewswire/ Purina Pro Plan has partnered with actress and neuroscientist Mayim Bialik to kick-off The LiveClear Challenge, encouraging cat owners with cat allergen sensitivities to discover the life-changing power of Pro Plan LiveClear, the first and only cat food that reduces the major allergen in cat hair and dander. For each person who signs up at proplanliveclear.com through the end of the year, Pro Plan will donate $5 to the Petfinder Foundation, up to $25,000, to fund a cat retention grant program that helps keep cats in happy homes – regardless of allergen sensitivities.
Purina Pro Plan LiveClear Voted Product of the Year 2021
Innovative Formula Wins in Cat Care Category as First-and-Only Food that Reduces the Major Allergen in Cat Hair and Dander
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ST. LOUIS, Feb. 18, 2021 /PRNewswire/ Today, Pro Plan LiveClear announced its win as Product of the Year for 2021, receiving top honors in the cat care category. Product of the Year is the largest consumer-voted award for product innovation, chosen by 40,000 American shoppers in a national survey conducted by Kantar, a global leader in consumer research. Praised for its innovation in the pet food space, Pro Plan LiveClear is a breakthrough formula for cats that reduces the major allergen in cat hair and dander. It is the culmination of more than a decade of Purina research dedicated to finding a safe, effective way to address a problem that impacts countless cat-owning households worldwide.