Jack In The Box Heats Up Popeyes, Chick-Fil-A War With New Chicken Sandwich
12/18/20 AT 1:56 PM
Jack in the Box (JACK) is going to toe-to-toe with chicken rivals Popeyes and Chick-fil-A with its latest creation – The Cluck Sandwich.
The new menu item is made with a crispy chicken fillet topped with pickles and a sauce that Jack in the Box calls a “mystery” all served on a warm brioche bun. The sandwich combo sells for $5.99.
The sandwich can also be upgraded to a Deluxe option, which is topped with ingredients such as guacamole, cheddar cheese, and bacon for $2 extra.
The Cluck Sandwich is available for a limited time at select Jack in the Box restaurants.
Jack in the Box Joins the Chicken Sandwich Wars With a Reimagined Chicken Dance on TikTok
Music star Becky G leads the campaign for the fast-food brand
The brand has partnered with pop star Becky G to promote its Cluck Sandwich.
Jack in the Box December 17, 2020
In October, Zaxby’s reignited the chicken sandwich war as a regional underdog to competitor brands like McDonald’s and Popeyes. Jack in the Box, the West Coast-based fast-food chain, has now joined the fight.
Jack in the Box Unveils New Chicken Sandwich With The Help Of Becky G And Reimagines Another Chicken Classic: The Chicken Dance marketwatch.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketwatch.com Daily Mail and Mail on Sunday newspapers.
Dec. 17, 2020
Jack in the Box is putting a new player in the crispy chicken sandwich foray with its newly introduced Cluck Sandwich featuring pickles and what the brand calls a mystery sauce on a brioche bun. To celebrate the launch, Jack in the Box has partnered with singer and actress Becky G to create a brand new chicken dance for fans to learn and share on social media, a news release said.
To add to all the clucking, customers who share their dances using #JacksNewChickenDance between now and Valentine s Day will see Jack in the Box give a dollar to No Kid Hungry, up to $100,000.