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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
After an illustrious stint as AMV BBDO’s chief creative officer, Alex Grieve is back at BBH. It wasn’t an easy decision, deterred by its former “elite performance culture” and potential lockdown burnout. He tells The Drum how a cultural shift lured him back to his alma mater, and how he wants to give the young talent working under him their autonomy back.