March 3, 2021 10:40
Australian loan company Nimble has released a new brand campaign, in partnership with Cyclone Creative Agency and Monster & Bear.
The announcement:
Aussie lender Nimble is today launching a new brand campaign in partnership with Cyclone Creative Agency and Monster & Bear, introducing characters Millennial Ash and pet rabbit Rodney.
2020 was a blow to consumer confidence nationwide, with COVID derailing financial security in households across the country. The new campaign presents Nimble as the ‘lender in your corner’ – a brand pivot facilitated by a fresh TV presence that is both a departure from the iconic bunny suit days, and a nod to the brand’s distinct and long-standing quirk.