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Source: Facebook. A Kit Kat poster has marketers amused as they laud its innovative design for tapping into everyday experiences of living in a global pandemic. The Kit Kat chocolate bar, which is owned by Swiss food and drink corporation Nestle, is featured on a bus stop poster in the United Kingdom and the image draws on the popular slogan “have a break, have a Kit Kat”. The speculative advertisement was designed by brand strategist Sam Hennig for the Manchester-based organisation One Minute Briefs and was not commissioned by Kit Kat. Rather than spelling out Kit Kat’s slogan, Hennig has displayed an image of a calendar that is full of back-to-back Zoom meetings, except for 3pm, where two pieces of the breakable chocolate bar are displayed.

United kingdomGary mortimerSam hennigLuke oreillyDan bassetAdrian falkQueensland university of technologyKit katOne minuteQueensland universityLukeo reillyStaying innBelieve advertisingஒன்றுபட்டது கிஂக்டம்கேரி மோர்டிமர்சாம் மருதாணி