It took only five years for Adopt Parfums to become not only a love brand, but also the No.1 brand by volume in the French perfume market, with 10 million bottles sold in 2023, and a +48% growth compared to the previous year. Frédéric Stockel, CEO of Adopt Parfums, has set his sights on rolling out this concept of affordable fragrances across the world.
“Adopt Parfums did not exist ten years ago, and five years ago, the brand-chain was almost unknown,” reminds Frédéric Stockel. Today, one.
Offering quality perfumes affordable to all – such is the concept of “La French Fragrance Revolution”, based on which Adopt Parfums built its own success over the past ten years. According to President Frédéric Stoeckel, the brand is now ranked first in terms of sales volumes in France. With 200 stores and 6 million bottles sold this year on the French territory, the brand aims to keep growing and develop its concept on the global level.
Premium Beauty News – How would you describe the Adopt.