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Taking the Next Step to Impactful Personalization

CIO.com delivers the latest tech news, analysis, how-to, blogs, and video for IT professionals. Covers apps, careers, cloud computing, data center, mobile, outsourcing, security, social media, hardware and software.

CX and Marketing Newsbyte: Coveo and VHT Make Acquisitions, HubSpot Updates Its Suite & More CX News

Taking B2B CX Up a Level

CIO.com delivers the latest tech news, analysis, how-to, blogs, and video for IT professionals. Covers apps, careers, cloud computing, data center, mobile, outsourcing, security, social media, hardware and software.

Establishing customer trust through first-party data strategies: Q&A with PwC and Adobe – TechCrunch

The pandemic has put a sense of urgency on every company and institution around the globe to become a digital business.  As the global leader of professional services, PwC has seen first-hand how companies are navigating this new digital-first world, characterized by rising customer expectations. Customers want personalized experiences but are more aware of data […]

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