CIO interview: David Walmsley, chief digital and omni-channel officer, Pandora
The Covid-19 coronavirus pandemic could have been a disaster for the jeweller, but due to its digital transformation programme, it was ready to carry on serving its customers online
Share this item with your network: By Published: 04 Feb 2021 8:00
Jewellery specialist Pandora relies on the strong personal relationships it builds with its customers. Being able to interact face-to-face with an experienced salesperson makes a big difference to people who buy the firm’s jewellery.
“The product is very personal – the choice of charms on one of our bracelets reflects your life, your loves, your family, and so on,” says David Walmsley, chief digital and omni-channel officer at Pandora. “The store is really the linchpin of our customer experience, but in Covid that was removed.”
Application:-
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