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McAfee aims for sales and marketing alignment with Salesforce Pardot
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Summary:
Global security software vendor McAfee was using Salesforce for its sales team, but integration with the marketing department was lacking. Pardot is set to change that.
(Image sourced via McAfee website)
Security software giant McAfee is overhauling its business development and marketing operations, so that marketing and sales are more closely aligned to take advantage of new opportunities. This includes migrating the marketing department away from Adobe Campaign Manager to Salesforce Pardot, in a bid to remove complex integrations with the sales team s use of Salesforce.