carolina senator jesse helms was pulling behind his black democratic challenger. so helms called in the political consultants who in turn helped the helms campaign to fight back. this is what theygn came up wit this ad. you needed that job because you were the best qualified, but they had to give it to a minority because of a racial quota. is that really fair? harvey gains says it is. your vote on this issue, for racial quota, harvey gain, against racial quotas, jesse helms. you were a better candidate than the minority guy that they went with. can you feel the injustice of it all? that ad was exactly what senator jesse helms needed. he won re-election to a fourth term in the senate 54 to 46%. that strategy worked, it worked well, making gant the face of affirmative action, a racial quota system that kept whites at a disadvantage ipfavor of less qualified minorities, it was potent stuff. the race baiting and the zero-sum politics, it moved people because it angered them a
people as the central players shush, don t tell them. well, cats out of the bag. it s happening. i think it happened today. thank you for the book plug, as well. thank you my friend. thanks to you at home for joining us this hour. the year was 1990. republican incumbent north carolina senator jesse helms was pulling behind his black democratic challenger, a man named harvey gantt. it was a surprisingly competitive election. so helms cold in the political consultants, who helped the helms campaign figure out a way to fight back. and this is what they came up with. this ad. you needed that job. you are the best qualified. but they had to give it to a minority tick is of a racial quota. is that really fair? harvey gantt says he supports ted kennedy s racial quota law but makes the color of your skin more important than your qualifications. you ll vote on this issue next tuesday. for racial quotas, i began. it against racial quotas, jesse helms. that added, with
we have lots of news to cover and questions to answer. and so let s get started. supreme disappointment, the conservative-leaning highest court in the land dishing out serious setbacks to affirmative action, lgbtq+ rights, and millions of americans crushed under student loan duct. we are going in-depth on the real world impacts of these rulings in the future of the supreme court. plus, there is a take. the smoking gun that could be the most damaging evidence yet against the twice impeached, twice in the one term ex president and this is not the only legal trouble for trump this week. we are breaking it all down ahead. and later, let s take a joyride. i talked to the api team behind the movie critics already calling the funniest comedy of the year. all of this and much more coming up. and a good saturday morning to you, i am katie phang. the supreme court wrapped up its turn by rolling out a series of blockbuster decisions. the super conservative 63 majority getting camp for
the year was 1990, republican incumbent of north carolina senator jesse helms was polling behind his black democratic challenger, a man named harvey gantt. it was a surprisingly competitive election, so home called in the political consultants who, in turn, helped the helms campaign figure out a way to fight back, and this is what they came up with, this ad. you needed that job, but they had to give it to a minority because of the racial quota. is that really fair? harvey gantt says it is. he supports the racial quota law, making the color of your skin more important in your qualifications. you will vote on this issue next tuesday, harvey gantt . that ad, with the white hands holding the rejection letter as the narrator intones you are a better candidate than the minority guy that they went with, can you steal the injustice of it all? that ad was exactly what senator jesse helms needed, he. term in the senate, 54 to 46%. that strategy worked. it worked well. making ga