The first president ial campaign as a during the 1952 contests to between 20 eisenhower and adelaide season. President campaigned has been important ever since. Heres a look. You like now is the time for all good americans like bob. Like, bob. Im so glad were friends again bob. Yes ike, we agree on everything. Lets never separate gate separate gate again bob. Never again ike. Ike, bob. Like, bob. Well i can bob really live happily ever after . Is the white house making up for both of them . Stay tuned for a musical interlude. So joint production of American History on cspan 3 and cspans washington journal. Will be joined by Professor Robert mcmahon, and louis is in a State University daisy petals and mushroom clouds. Take a look these 90 minutes at the history of tv political advertising. Professor mitt thanks for joining us here. Thank you good for being with. You weaves start with 1950. Too so that was the first year that tv was used it is a medium for television ads. Television had
President hang out the banner, well take ike to washington. Where were going, travel day and night well all go with ike. You like ike, i like ike everybody likes ike well hang out the banner well take ike to washington now is the time for all good americans to come to the aid of their country. Ike. So glad bob. N, bob ike. E. Bob. Im so glad were friends again, bob. Yes, ike. we agree on everything. Lets never separate again, bob. Never again, ike. Bob. Ike. Bob. Ike. Will ike and bob really live happily ever after . Is the white house big enough for both of them . Stay tuned for a musical interlude. Ruben, reuben, ive been thinking bob and ike now think alike with the general in the white house amorders, bob. Eofof the or ike . Ill vote for adlai and johne were pleased to be joined by professor of Mass Communications and author of daisy petals and mushroom jo clouds. A look at tv political advertising. Professor mann, thank you for joining us here. Thank you. Good to be with you this
The generous support of our underwriters of the Kennedy Library museum. The Lowell Institute in our media sponsors the boston globe and wbur. We look forward to robust questionandanswer period this evening. You will see full instructions on the screen for submitting your questions via email or in the comments on our youtube page during the program. We are so grateful to have this opportunity to explore president kennedys earlier years and depth with our distinguished speakers this evening. This is the first major work about president kennedy in many years. We have been anticipating this for some time. Much of professor legevalls research took place in the kennedy archive and we are please to look at this conference a new look at president kennedys formative years. Im now delighted to introduce tonight speakers. We are so glad to welcome Frederik Logevall back to the Kennedy Library virtually. He is lawrence the bill for professor of International Affairs and professor of history at har
And now my friends, that you have made your decision, i will fight to win that office with all my heart and soul. And with the your help, i have no doubt that we will win. Help me to do the job and this autumn of conflict and of campaign. Yeah and we will justify our glorious paths and the loyalty of silent millions who look to us for compassion, for understanding, and for honest purpose. We will serve our great tradition greatly. I ask of you all you have. I will give you all i have. That was our contender this week, Adlai Stevenson accepting the democratic nomination for president in 1952. We are joined by historian Richard Norton smith here in Adlai Stevensons old study in liberty bell, illinois. Richard norton smith, who was this one term governor . Two millions of americans, thats all he was, a one term governor of illinois. They knew nothing more about him. They had never heard a voice like his. They did not know that in some ways, a Political Revolution was being touched off tha
Your television provider. Ladies and gentlemen of the convention, my fellow citizens, i accept your nomination and your program. [ applause ] and now, my friends, that you have made your decision, i will fight for that office with all my heart and soul. [ cheers and applause [ cheers and applause ] and with your help, i have no doubt that we will win. Help me to do the job in this autumn of conflict and of campaign. Help me to do the job in these years of darkness and doubt and crisis which stretch beyond the horizon of tonights happy vision, and we will justify our glorious past and the loyalty of silent millions who look to us for compassion, for understanding and for honest purpose. Thus we will serve our great tradition greatly. I ask of you all you have. I will give you all i have. That was our contender this week, Adlai Stevenson, accepting the democratic nomination for president in 1952. We are joined by historian Richard Norton smith here in Adlai Stevensons old study in libert