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Brands are sustaining globalisation and preventing slowbalisation, ET BrandEquity

The recent age of globalisation created huge benefits but was accompanied by social costs and a widespread political backlash. The new pattern of commerce that replaces it will be no less fraught with opportunity and danger. Global power brands have played a role in being global catalysts. They strengthen world commerce and are, in turn, as much as a consequence of it.

Tracking and decoding corporate jargon

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