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Aditya Jaishankar

View all articles written by Aditya Jaishankar

What can a game of pickleball teach marketers?

Our guest author Aditya Jaishankar lists all the marketing lessons a new sport offers marketers advertising professionals and entrepreneurs.

Voxbox rebrands as VoxTalk and dons a global avatar

VoxTalk (previously known as Voxbox), India s first social community for kids below 13, founded by Aditya Jaishankar and Sunder Raman, has launched a unique Q&A (Questions and answers) feature for kids.

How a show named Lupin fixed an appointment with me

How a show named Lupin fixed an appointment with me Share Via: Our guest author lists a three step approach to making sure video content lands up on a consumer s watch list. A job list, in my mind, was always about a to-do list of tasks and jobs. Lists to be done for the household, lists to be completed at the workplace. Yes, but there was also something else that I realised became a part of my job list. Shows on television were a must-watch. In the days of Doordarshan and early days of cable satellite TV, it was easy for a show to become a part of one’s job list. The choice was less. Remember

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