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Chupa Chups, a confectionary brand from the house of Perfetti Van Melle, has rolled out a digital campaign #FunKaBooster, which is rooted in its philosophy of âFun is for life, and not just for kidsâ.Â
Chupa Chups aims to liberate the âinner kidâ in teens as they go through the stress of âadultingâ in their daily lives. Teens live in a pressure cooker world of academic and social expectations. Added to this is the desire to fit in and be liked by others, online and offline. Chupa Chups believes that we can all do with a little spontaneous childlike fun in the midst of all this adulting.Â