Lagos Business School ranked among top 40 on 2020 Better World MBA ranking lbs.edu.ng - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lbs.edu.ng Daily Mail and Mail on Sunday newspapers.
Share
Public relations (PR) as a profession has been misunderstood and largely unappreciated over the years, especially as many are unable to identify distinguishing features from its sister professions: advertising and marketing.
This, Nigerian Women in Public Relations has said, is the reason they have authored the Experiencing Public Relations book set to be launched tomorrow, Saturday.
According to a release by the women PR professionals, the Experiencing Public Relations book is a compilation of essays from 12 Nigerian women practicing public relations in Nigeria, Ireland, the United States and the United Kingdom.
With contributors ranging from entry-level professionals to veterans with over two decades’ experience, the articles discuss practical steps and raise thought-provoking questions that can help readers navigate their public relations journey from being young professionals to c-suite public relations women.