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How To Pitch Branded Entertainment: Lessons From Channel 4

More than ever, brands are looking to create content, not just ads, to reach audiences. We look at how UK broadcaster Channel 4 has been working with brands to produce digital content, with an employment series for KFC and a Christmas show for Boots among its latest commissions.

United statesAlex brookerPhil wangKerry godlimanSuzi ruffellLou sandersKentucky clubMedia agency briefingJungle creationsAdeola patronneFlex kitchenFlex kitchenDominos yodal rapChannel 4Builda brandRand strategy

Cosmetics brand trials ecommerce across Channel 4 digital

e.l.f. cosmetics will be the first brand to trial ecommerce across Channel 4.0 content - the broadcaster’s digital-first strand on YouTube.

United kingdomLauren thorntonDavid amodioAdeola patronneDeputy headCommercial innovationJodie milesContent lead

Channel 4 0 hits 104k subs in 6 months

Channel 4.0, Channel 4’s new digital-first brand for YouTube, has surpassed 25 million views and attracted 104k subscribers since its launch in October Cha

United kingdomSacha khariEvie buckleyHarry pineroAmerica fosterNella roseAdeola patronneTapped outDigital commissioning

The Ultimate New Year s Eve Outfits To Copy In 2023

Get ahead of the game this New Year's Eve. These are outfit ideas that will ensure you stand out for all the right reasons. Read more on Grazia.

Conna walkerNew yearLove islandAdeola patronne

Adeola Patronne talks gym etiquette, burner phones & more on 90s Baby Show

90s Baby Show continue their sick run of consistency this week with the release of a brand new episode featuring Adeola Patronne.

Baby showAdeola patronne

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