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The Black businesswomen bringing diversity to ski slopes

The Black businesswomen bringing diversity to ski slopes
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Black businesswomen bringing diversity to ski slopes

Black businesswomen bringing diversity to ski slopes CNN 2/18/2021 Sara Gill and Streisand Neto, special to CNN © Mount Noire MN Team Chamonix (L to R) : Wenona Barnieh, Tobi Adegboye, Elizabeth Oke, Adeola Omotade, Blessing Ekairia In January 2019, Simisola Oke traveled with a friend to Flachau, one of Austria s busiest ski areas. Following their arrival, they were greeted with many hellos and waves from fellow skiers. Initially, we just assumed people were being kind and friendly, or maybe they thought we were famous, Oke recalls. This all changed during apres-ski amid the warm fires and hearty meals. Skiers began opening up with probing comments such as, It s different for people like you to be here.

How Mount Noire Is Working to Make Ski Slopes More Inclusive

How Mount Noire Is Working to Make Ski Slopes More Inclusive Mazuba Kapambwe © Getty In the early 1970s, ahead of the first National Brotherhood of Skiers summit in Aspen, which brought together Black skiers from around the country, organizers sent a press release to the local newspaper announcing their arrival. They felt it was necessary given the ongoing civil unrest and suspicion of the Black Power movement, as well as the fact that having hundreds of Black skiers at a single resort was unprecedented at the time. Over 50 years later, attention and uncomfortable stares on the slopes were relatable experiences for U.K.-based college friends and avid skiers Tobi Adegboye, Wenona Barnieh, Blessing Ekairia, Simisola Oke, and Adeola Omotade. On a ski trip together to Chamonix, France, in 2018, Adegboye remembers being asked, “What are you girls doing here, I didn’t know Black people skied?” while enjoying the aprés-ski scene. “It is very common while trav

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