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Are the little stars twinkling enough? | Advertising

Industry experts speak about the importance of celebrity and influencer endorsements, why celebrities are mainly crowned with trust, even though the role of influencers is increasingly growing and more…

Akshay Kumar, Dabur Chyawanprash trolled on social media after actor s positive Covid test | Marketing

  Wish you speed recovery sir @akshaykumar but i was following ur advice of taking two spoons of @DaburIndia chyawanprash daily to protect fromself from #COVID but the sad pArt is both of us tested positive at the same time At the time of the appointment, Mohit Malhotra, CEO, Dabur India, said, “The times we are living in today have underlined the need for and importance of immunity more than ever before. Strong immunity is the need of the hour with the threat of illnesses looming around us. Dabur Chyawanprash, with the power of more than 40 herbs like Ashwagandha, Giloy and Amla, has always stood for boosting immunity to fight illnesses. Dabur Chyawanprash has always celebrated and championed the cause of building the health of the nation. Akshay Kumar is emblematic of health, fitness and inner strength, the properties of Dabur Chyawanprash. We are happy to welcome him to the Dabur family.” 

What Sourav Ganguly s heart attack means for Fortune and brand Dada | Advertising

Picture courtesy: BCCI.tv Last week, India’s cricketing legend and the current president of the Board of Control for Cricket in India (BCCI), Sourav Ganguly, suffered a heart attack that resulted in an angioplasty. While fans from every corner of the country wished ‘Dada’, as he’s fondly known, a speedy recovery, some others immediately got to work creating memes mocking Ganguly’s association with Adani Wilmar’s Fortune Rice Bran Oil.   While one would assume that a heart ailment is completely beyond one’s control, several netizens took to social media to mock the veracity of Fortune’s claims around the oil aiding in boosting heart health. Resultantly, Fortune has temporarily withdrawn all ads featuring Ganguly but has claimed it will not terminate its brand association with him. Also important to note is that the sports icon has been under pressure to join politics in West Bengal, an outcome that has various political parties divided based on different agendas

When your product makes health claims, but your brand ambassador suffers a heart attack | Marketing

Picture courtesy: BCCI.tv Last week, Sourav Ganguly, India cricketing legend and current president of the Board of Control for Cricket in India (BCCI), suffered a heart attack, leading to angioplasty treatment. While fans from every corner of the country wished ‘Dada’, as he’s fondly known, a speedy recovery, some others immediately got to work creating memes mocking Ganguly’s association with Adani Wilmar’s Fortune Rice Bran Oil. Several netizens took to social media to mock the veracity of Fortune’s claims around the oil aiding in boosting heart health. As a result, Fortune has temporarily withdrawn all ads featuring Ganguly, but has claimed it will not terminate its brand association with him. Also important to note is that the sports icon has been under pressure to join politics in West Bengal, an outcome that has various political parties divided based on different agendas.     

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