The Creator+ leadership team
The media startup, co-founded by YouTube vet Benjamin Grubbs and tech veteran Jonathan Shambroom, will see digital media vet Adam Wescott running its content arm.
There s another player in the digital content race.
Targeting Gen Z creators and consumers, with a focus on longform content, former YouTube global head of creator partnerships Benjamin Grubbs and serial Bay Area entrepreneur Jonathan Shambroom recently announced studio and streaming platform Creator+. Now it s setting the roster for its Hollywood-facing wing, tapping leadership for the content studio.
The studio will be led by longtime digital media executive and producer Adam Wescott, who hails from Select Management Group. Wescott, who developed and produced content around digital creators like Eva Gutowski, Gigi Gorgeous and Lauren Riihimaki, departs Select two years after he and co-founder Scott Fisher merged operations with Lisa Filipelli s Flip Management.
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Petar Mandich and Nancy Tamayo. Nancy Tamayo and Petar Mandich
Founded in 2013 and based in LA, Addition Management works to help YouTube clients monetize and develop multiple revenue streams.
Addition focuses on the distribution of content and the creation of original programming across platforms, as well as assisting clients in expanding to product merchandise to enhance their digital brands.
The firm focuses on strategic partnerships and long-term brand and career development. It has connected clients with brands like Sony, Samsung, Microsoft, Kroger, and Nestle.
Talent managers: Nancy Tamayo (CEO and cofounder) and Petar Mandich (chief talent officer and cofounder).
Mandich was the executive producer on all four seasons of YouTube star Joey Graceffa s YouTube Originals show Escape the Night, and he got his start in artist and music management at The Collective (now S